When the MMGY Global team and I sat down to discuss the next iteration of the web site for their flagship integrated marketing communications agency, MMGY Advertising, we wanted to reimagine what a web site could be. Instead of a series of static pages that you click and jump through to view each page template, we wanted to create a seamless, fluid experience with lots of motion and elements that reacted to your movements on the site.
MMGY Advertising Web Redesign
Full Stack Development
One of the features is to allow case-studies content to reflect the brand colors for the client it is featuring. Since these case studies are dynamically assigned text-color and background-color values from the CMS, we needed to come up with a way to change these colors without disorienting the user. I created a Single Page App experience, which dynamically loads up new content and injects it into the page, without requiring a full page reload. Page transitions are created using a full screen color wash, which “wipes” away the previous color and overlays it with the new brand colors.
The case studies themselves are randomized and the images are lazy-loaded, so that each visit to the site showcases new work without slowing the experience down due to large photo downloads.
Myriad Marketing Web Redesign